The best brands of skin care cosmetics: the choice of 2025

    Care

    Skin care has long been a part of the daily ritual for millions of people around the world. Choosing the right cosmetics is the key to a healthy, radiant appearance and effective prevention of age-related changes. In this article, we will look at the best brands of skin care cosmetics that have proven themselves with quality, safe formulas and high efficiency.

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    1. DELIQ

    We are the DELIQ team developing exosomal skin care products. In our products, we combine scientific approaches and innovative ingredients to support the skin in the face of stress, age-related changes and external influences. Our formulas are designed for holistic daily care: from cleansing to moisturizing and restoring. The main emphasis is on products with different concentrations of exosomes, which we have included in serums, creams and complexes.

    We do not focus on universality, but strive to ensure effectiveness for different skin types – from sensitive to aging. Exovital formulas containing 3%, 5% or 10% exosomes have become the basis of our line. In addition, we are working on cleansing products, toners and complexes that complement each other. Each product is tested for compatibility and gentleness to ensure that the care remains comfortable in daily use.

    Key features:

    • Focus on exosomes as an active ingredient
    • Products for moisturizing, restoring and cleansing
    • Proprietary formulas with different levels of exosomes concentration
    • A line of products for daily basic care
    • Focus on compatibility with sensitive skin

    Contact information:

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    2. Garden of Wisdom

    Garden of Wisdom is an American skincare brand that focuses on creating simple formulas with a minimum of unnecessary components. The company works directly with active ingredients, focusing on a clean composition and an adaptive approach to different skin types. The range includes a wide selection of serums, creams, cleansers and body care products. Garden of Wisdom also offers individual ingredients for those who create their own care products.

    The brand focuses on individual solutions for skin with different needs. On the website, the user can choose products by skin type or problem. The company actively shares information about the composition and principle of action of the ingredients, publishing tips and methods of application. The brand’s products are often used as basic products in daily routines and are easily combined with each other. Garden of Wisdom also offers bulk purchases and supports the DIY-ingredients trend for home use.

    Key Features:

    • Focus on clean and simple formulas
    • Focus on active ingredients and their effects
    • Range for different skin types and needs
    • Support for DIY with individual components
    • Availability of basic solutions for everyday care

    Contact information:

    • Website: gardenofwisdom.com
    • E-mail: customerservice@gardenofwisdom.com
    • Address: 440 West Goodwin Street Prescott  AZ 86303
    • Phone: 928.776.8578
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    3. Natureofthings

    Nature of Things is a skincare brand that focuses on formulations based on natural ingredients, taking into account the impact of the environment on the skin. The company’s range includes face and body products that are created with an emphasis on the balance between a scientific approach and natural ingredients. The products are developed with environmental responsibility in mind, which is reflected both in the choice of ingredients and in the packaging.

    The company combines cosmetics with a care and ritual approach, offering a series of products for daily use. The focus is on cleansing, moisturizing and supporting the skin in conditions of stress or fatigue. The formulas are not overloaded with ingredients, so they are well suited for basic care. Nature of Things also keeps in touch with customers through newsletters, where they publish updates and announcements of new collections.

    Key features:

    • Use of natural ingredients
    • Development of products with environmental impact in mind
    • Basic products for daily skin care
    • Simple warehouse without overloading with assets
    • Communication with customers via email notifications

    Contact information:

    • Website: natureofthings.com
    • E-mail: hello@natureofthings.com
    • Facebook: www.facebook.com/notwellness
    • Instagram: www.instagram.com/notwellness
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    4. Annmarie Skin Care

    Annmarie Skin Care specializes in the production of skin care products using natural plant ingredients. The brand focuses on hand-picking herbs that grow in a natural environment without the use of agrochemicals. The development of formulas combines traditional methods of plant processing and modern approaches to creating cosmetics suitable for daily care of different skin types.

    The range covers face and body products, including cleansers, moisturizers, toner and night care. The company also pays attention to individual selection of products through consultations and tests, which allows you to choose care according to the characteristics of the skin. Packaging, ingredients and product development approach maintain consistency towards less processed, simpler formulas.

    Key Features:

    • Wildflower-based formulas
    • Products for different skin types, including sensitive
    • Hand-picked ingredients without the use of agro-industrial methods
    • Assortment for daily face and body care
    • Ability to receive personal recommendations through online consultation

    Contact information:

    • Website: shop.annmariegianni.com
    • Facebook: www.facebook.com/AnnmarieSkinCare 
    • Twitter: x.com/AnnmarieBeauty
    • LinkedIn: www.linkedin.com/company/annmarie-organic-skin-care
    • Instagram: www.instagram.com/annmarieskincare
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    5. L’Occitane

    L’Occitane Group is an international company that develops and manufactures natural cosmetics. Founded in France, the brand focuses on creating skin and body care products inspired by nature and the traditions of Provence. The company adheres to the principles of transparency in product composition and is committed to sustainable development, including ethical sourcing of raw materials.

    The brand’s products include creams, oils, serums and skin cleansers, which are produced using essential oils, plant extracts and organic ingredients. L’Occitane is also involved in supporting local communities and environmental initiatives, including biodiversity conservation programs. The company operates in many countries around the world and has its own chain of stores.

    Key features:

    • Natural ingredients with an emphasis on environmental friendliness
    • Production based on the traditions of Provence
    • Wide selection of face and body care products
    • Supporting sustainable development and ethical sourcing
    • Representatives in many countries around the world
    • Transparency in the composition of cosmetic products

    Contact information:

    • Website: www.loccitane.com
    • E-mail: loccitane.shop@globalkiev.com
    • Facebook: www.facebook.com/LOccitaneUkraine
    • Instagram: www.instagram.com/loccitane_ua
    • Phone: +38 095 286 40 01
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    6. Dr. Hauschka

    Dr. Hauschka is a brand specializing in natural skin care products made from organic, biodynamic and ethically sourced ingredients. The company develops formulas using plant extracts, oils and waxes, without using mineral oils, silicones or synthetic preservatives. Particular attention is paid to the quality and safety of its products, which is confirmed by dermatological tests and pharmaceutical-grade manufacturing standards.

    The range includes products for different skin types and needs, including lines for mature skin with anti-aging effects. The products are aimed at supporting the skin’s natural processes, helping it to maintain a healthy appearance without excessive stress. The production involves minimizing the impact on the environment, and the company does not conduct animal testing.

    Key features:

    • Made with organic and biodynamic plant ingredients
    • Free of mineral oils, silicones and synthetic preservatives
    • Dermatological testing confirmed by independent institutes
    • Care lines taking into account different skin types and age needs
    • No animal testing and focus on environmentally friendly production

    Contact information:

    • Website: www.drhauschka.com
    • E-mail: inquiry@drhauschka.com
    • Facebook: www.facebook.com/drhauschka.us
    • Twitter: x.com/drhauschka_usa
    • Instagram: www.instagram.com/drhauschka.usa
    • Phone: 800-247-9907
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    7. Jurlique

    Jurlique is a skincare brand based on the use of natural ingredients grown on its own farms. The company pays attention to the harmonious combination of nature and science, developing products that are suitable for different skin types, including sensitive ones. The products are created with long-term care in mind, in order to maintain a healthy appearance and natural balance of the skin.

    Jurlique products include creams, oils, serums and other products that contain extracts of plants and herbs grown in controlled conditions. Production is carried out in a sustainable manner, with attention to the quality of raw materials and minimizing environmental impact. The brand pays attention to sensitive skin, offering special lines for its protection and support.

    Key features:

    • Use of plant ingredients grown on their own farms
    • Focus on natural formulas with proven effectiveness
    • Products for different skin types, including sensitive
    • Focus on sustainable development and environmentally friendly production
    • The range includes creams, oils, serums and other care products

    Contact information:

    • Website: jurlique.com
    • E-mail: customercareusa@jurlique.com
    • Facebook: www.facebook.com/jurlique.us
    • Instagram: www.instagram.com/jurliqueusa
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    8. CeraVe

    CeraVe is a skincare brand developed in collaboration with dermatologists that focuses on supporting a healthy skin barrier. The brand’s products are designed to meet the needs of different skin types, including sensitive, dry, or problematic skin. The formulas feature three key ceramides that help restore the skin’s protective layer and maintain its natural balance.

    The CeraVe range includes cleansers, moisturizers, serums, and patches for face and body skin care. The brand focuses on simplicity of composition, the absence of fragrances, and a gentle approach to the skin, making it the choice for those looking for effective and safe care.

    Key features:

    • Product development in collaboration with dermatologists
    • Uses three essential ceramides to support the skin barrier
    • Suitable for various skin types, including sensitive
    • Fragrance-free formulas
    • A range of cleansers and moisturizers, as well as specialized patches for problem skin

    Contact information:

    • Website: www.cerave.com
    • Facebook: www.facebook.com/ceraveusa
    • Twitter: x.com/cerave
    • Instagram: www.instagram.com/cerave
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    9. Laneige

    Laneige is a skincare brand that focuses on maintaining healthy skin through innovative formulas with moisturizing and firming ingredients. The brand’s products are based on the use of complexes that support the skin’s barrier and help maintain its elasticity and freshness. Laneige offers a variety of facial skin care products, including creams, toners, masks and serums, adapted to different needs.

    The brand pays special attention to skin hydration, using ingredients that help retain moisture and maintain natural balance. Laneige also develops products to restore the skin during sleep, which promotes its regeneration and protection. An important direction is also the selection of shades in decorative cosmetics, which allows for a more individual approach to care.

    Key characteristics:

    • Moisturizing and strengthening formulas to support the skin barrier
    • The use of complexes to maintain skin elasticity and freshness
    • Day and night care products, including masks
    • Development of foundation products with a wide selection of shades
    • Focus on maintaining the skin’s natural balance and regeneration during sleep

    Contact information:

    • Website: www.laneige.com
    • Facebook: www.facebook.com/laneige.kr
    • Instagram: www.instagram.com/laneige_kr
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    10. Dermalogica

    Dermalogica is a skincare brand that focuses on products designed to address different skin types and specific needs. The range includes cleansers, moisturizers, serums and products with sun protection properties. The brand uses a combination of active ingredients that help improve skin texture, reduce wrinkles and even out skin tone.

    The company focuses on a scientific approach to care, based on research results and recommendations from dermatologists. Its products offer solutions for problematic skin, maintaining hydration and protecting against the negative effects of the external environment. Dermalogica also provides the opportunity to individually select care thanks to special programs and consultations.

    Key features:

    • Products designed with different skin types in mind
    • Using active ingredients to improve skin texture and tone
    • Incorporating sunscreen into your skincare routine
    • A scientific approach and dermatologist involvement in development
    • Solutions for problematic, sensitive and dehydrated skin
    • Possibility of individual product selection through consultations

    Contact information:

    • Website: www.dermalogica.com
    • Facebook: www.facebook.com/Dermalogica
    • Twitter: x.com/dermalogica
    • LinkedIn: www.linkedin.com/company/dermalogica
    • Instagram: www.instagram.com/dermalogica
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    11. The Ordinary

    The Ordinary is a skincare brand that focuses on simple and effective formulas with clearly defined active ingredients. The range includes cleansers, moisturizers, peels, as well as serums with vitamins, acids, and peptides. The company offers products with different concentrations of active ingredients, which allows you to select products depending on the needs of your skin.

    The Ordinary products are designed for those who want to control their care, understanding which ingredients and in what proportions they use. The brand provides educational materials for the correct selection and combination of products, which helps to build individual care programs. The formulas have a minimalist composition without unnecessary components.

    Key features:

    • Simple and understandable formulas with active ingredients
    • Different concentrations to adapt to skin needs
    • Products for cleansing, moisturizing, exfoliating and maintaining youth
    • Educational resources for users
    • Minimalistic composition without unnecessary additives
    • Possibility of creating personalized care programs

    Contact information:

    • Website: theordinary.com
    • Facebook: www.facebook.com/theordinary
    • Instagram: www.instagram.com/theordinary
    • Phone: +1-800-513-6088
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    12. Paula’s Choice

    Paula’s Choice is a skincare brand that is based on scientific research and a commitment to creating safe products with effective ingredients. The company offers a wide range of products to cleanse, moisturize, protect from the sun and treat different skin types. The products are formulated without fragrances and substances that can cause irritation, making the brand suitable for sensitive skin.

    A feature of Paula’s Choice is its emphasis on consumer education – the brand provides a lot of information about ingredients and care to help people make informed choices in the world of cosmetics. This allows users to better understand their skin’s needs and choose products that really work in the long term.

    Key features:

    • Products based on scientific research
    • Free of fragrances and irritants
    • Means for different skin types and conditions
    • A vast knowledge base on ingredients and care
    • Focus on safety and effectiveness
    • Supporting consumers’ informed choice of cosmetics

    Contact information:

    • Website: www.paulaschoice.com
    • Facebook: www.facebook.com/PaulasChoice.Inc
    • Twitter: x.com/paulaschoice
    • Instagram: www.instagram.com/paulaschoice
    • Phone: 1.800.831.4088
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    13. SkinCeuticals

    SkinCeuticals is a brand that focuses on creating skincare products that are based on scientific research and clinical trials. The company collaborates with medical professionals and strives to combine innovation with professional standards in skincare. The line features products that help protect the skin from external factors, fight aging and improve its overall condition.

    The brand’s main focus is on antioxidants, sunscreens and products that support a healthy skin balance. SkinCeuticals also offers consultations with specialists to select individual care, combining home remedies with professional treatments. This makes the brand popular among those looking for a science-based approach to skincare.

    Key Features:

    • Scientifically-based formulas
    • Close collaboration with medical professionals
    • Focus on antioxidants and sun protection
    • Products for comprehensive care and prevention of aging
    • Individual consultations and selection of products
    • Combination of home care and professional procedures

    Contact information:

    • Website: www.skinceuticals.com
    • Facebook: www.facebook.com/SkinCeuticals
    • Twitter: x.com/SkinCeuticals
    • Instagram: www.instagram.com/skinceuticals
    • Phone: 1-800-771-9489
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    14. Neutrogena

    Neutrogena is a brand that offers a wide range of skin care products aimed at different types and needs. The brand’s products include cleansers, moisturizers, anti-aging and problem skin care. The company develops formulas that combine active ingredients with clinically proven effects.

    Special attention is paid to supporting the skin’s natural barrier function and maintaining its healthy appearance. Neutrogena also offers digital services for personalized care, which helps users better understand their needs and choose the right products.

    Key features:

    • Wide range of care cosmetics
    • Formulas with active and clinically proven ingredients
    • Remedies for different skin types and different problems
    • Maintaining the natural balance of the skin
    • Personalized Care Tools
    • Focus on Product Efficacy and Safety

    Contact Information:

    • Website: www.neutrogena.com
    • Facebook: www.facebook.com/neutrogena
    • Instagram: www.instagram.com/neutrogena
    • Phone: 1-800-582-4048

    Conclusion

    In 2025, the choice of care cosmetics remains diverse and focused on individual skin needs. Leading brands offer products with effective formulas based on scientific research and clinical trials, which helps maintain healthy and natural skin.

    At the same time, it is important to pay attention not only to the composition, but also to adapt cosmetics to your own skin type and lifestyle. A rational approach to care, taking into account the characteristics of the skin, will help achieve better results and maintain comfort in everyday use of cosmetics.

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