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The beauty industry encompasses dozens of brands that offer skincare, makeup, and fragrances. These companies create products that help people take care of themselves every day or for special occasions. In this article, we’ll take a look at a few well-known brands, their history, their product offerings, and what they offer consumers. All in simple, conversational terms.
We, DELIQ, started out as a cosmetics company, focusing on exosomal skincare products. The first products were the Exovital anti-aging serum and Exovital and Exovital Pro creams. The products are sold through an online platform and in partner beauty clinics.
The range includes serums, creams, cleansing gels such as Gentle Purify, and toners such as Calm Toner. The company offers product sets, such as the Exovital set, which combines a serum and a cream. DELIQ uses social media to communicate with customers and collect product reviews. The brand also offers first-time order discounts for new customers.
Chanel was founded by Gabrielle “Coco” Chanel in Paris when she opened a hat-making workshop. The company later expanded to include clothing, perfumes, cosmetics, jewelry, and watches. One of the first products was the Chanel No. 5 perfume, which is part of the brand’s range. Today, the company offers skincare, makeup, and perfume products available in boutiques around the world.
Chanel’s range includes foundations, powders, lipsticks, eye shadows, and skin care products such as creams and serums. Perfumes such as Chanel Chance and Coco Mademoiselle are also part of their offering. The products are sold through their own stores and a network of authorized distributors, such as BROCARD in Ukraine. The company also has high fashion and jewelry lines.
L’Oréal was founded by Eugène Schuler in France. The company started out as a hair dye company and later expanded its range to include cosmetics, skincare and perfumes. Today, L’Oréal offers products under various brands such as L’Oréal Paris, Maybelline, Garnier and Lancôme, which are sold in many countries.
The range includes make-up, skincare, haircare and perfumes. The company sells its products through retail stores, pharmacies and online platforms. L’Oréal also has divisions that conduct research in the field of cosmetic technology. The products are available to a wide range of consumers through various sales channels.
Estée Lauder Companies was founded by Estée Lauder in New York City. The company began by manufacturing skin care creams and later added makeup and perfumes to its range. Today, it owns several brands, including Estée Lauder, Clinique, MAC, Bobbi Brown and La Mer, which are sold worldwide.
Products include foundations, serums, lipsticks, eye shadows and perfumes. For example, Estée Lauder Double Wear Foundation and Advanced Night Repair Serum are part of their offering. The company sells products through its own stores, retail chains and online platforms. It also has divisions for research in the field of cosmetics.
Shiseido was founded by Arinori Fukuhara as a pharmacy in the Ginza district of Tokyo. The company began as a cosmetics company, combining Western technology with Japanese traditions, and later expanded to include skincare, makeup, sunscreen, and fragrances. One of its first products was Eudermine, a skin toner that is still sold today.
Shiseido’s product range includes creams, serums, cleansers, foundations, and sunscreens, such as Ultimune Power Infusing Serum and Clear Sunscreen Stick. The company also offers products for men, including moisturizers. The products are sold through retail stores, department stores, pharmacies, and online platforms. Shiseido owns other brands such as NARS and Clé de Peau Beauté.
Guerlain was founded by Pierre-François Pascal Guerlain. Initially, the company focused on creating perfumes, but later added skincare and makeup to the range. One of the first products was the Eau de Cologne Impériale. Today, the brand offers products available in boutiques and online.
The range includes perfumes such as L’Art & La Matière and Aqua Allegoria, as well as cosmetics, including foundations, lipsticks and eyeshadows. Skincare products such as creams and serums are also part of the offer. Guerlain has spas where beauty services are provided. Products are sold through its own stores and authorized distributors.
Lancôme was founded by Armand Petitjean in France. The company started out as a perfumer and later added cosmetics and skincare. One of its most famous products is the perfume La Vie est Belle. The brand is owned by L’Oréal and is sold in many countries through retail chains and online.
The range includes foundations, lipsticks, mascaras, serums and creams such as Advanced Génifique Serum and Absolue Rich Cream. The products are available in department stores, specialty stores and through online platforms. Lancôme also offers personalized skincare consultations and virtual makeup selection.
Fenty Beauty was founded by Rihanna. The company started out as a cosmetics brand, focusing on foundation and makeup products, and later added skincare, haircare, and fragrances. One of the first products to be added to the brand’s range was the Pro Filt’r Soft Matte Foundation. The products are sold through online platforms and retail stores.
The range includes foundations, lip glosses, powders, concealers, skincare products such as Hydra Vizor Moisturizer, and hair products such as The Rich One Moisture Repair Shampoo. The company also offers perfumes such as Fenty Eau de Parfum, and beauty kits. Fenty Beauty provides virtual services for shade selection and consultations.
Charlotte Tilbury was founded by Charlotte Tilbury. The company focuses on creating cosmetics and skincare products, including foundations, lipsticks, and creams. One of the most famous products is Charlotte’s Magic Cream, which has become part of the brand’s range. The products are available online and in retail stores.
The range includes foundations, powders, lip glosses, eyeshadows, and skincare products such as Magic Serum Crystal Elixir and Cryo-Recovery Eye Serum. The company offers perfumes, such as Joyphoria, and beauty kits. Charlotte Tilbury also provides makeup and skincare advice through virtual services.
NARS was founded by François Nars. The company started out with cosmetics, including lipsticks and blushes, and later expanded into skincare. One of its most famous products is the Orgasm blush, which has been added to the brand’s range. The products are sold through online platforms and retail stores.
The range includes foundations, powders, lipsticks, eyeshadows, and skincare products such as cleansers and moisturizers. The company also offers makeup kits and seasonal collections, such as Explicit Lipsticks. NARS offers virtual consultations and shade matching services.
Hourglass Cosmetics started out as a cosmetics company, focusing on foundations and powders, and later expanded into skincare. One of the first products to be added to the brand’s range was Veil Mineral Primer. The products are sold online, in retail stores and in their own flagship store.
The range includes foundations, powders, lipsticks, eyeshadows, mascaras such as Unlocked Instant Extensions Mascara, and skincare products. The company also offers makeup brushes and makeup kits. Hourglass Cosmetics has a product line called Unlocked, with a portion of the profits donated to an animal rights organization. The brand offers color consultations at its flagship store.
Rare Beauty has focused on creating cosmetics, including foundations and lip products, and has also added skincare products. One notable product is the Soft Pinch Liquid Blush, which has been added to the brand’s range. The products are available online and in retail stores.
The range includes foundations, blushes, lipsticks, eyeshadows, and skincare products. The company offers makeup tools such as brushes and makeup kits. Rare Beauty donates a portion of its profits to support mental health initiatives through the Rare Impact Foundation. The brand also offers a color matching service through its online platform.
Pat McGrath Labs started out as a cosmetics company, focusing on lip and eye products, and later added skincare. One of the most notable products is the MatteTrance Lipstick, which has been added to the brand’s range. The products are sold through online platforms and retail stores.
The range includes lipsticks, eyeshadows, blushes, foundations, and skincare products such as Glass 001 Artistry Mask. The company offers makeup kits, such as the Mothership eyeshadow palette, and collaborates with fashion brands such as Louis Vuitton to create collections. Pat McGrath Labs provides an online platform for consultations and makeup tips.
Glossier started out as a cosmetics and skincare brand, focusing on simple products for everyday use. The company grew out of the beauty blog Into The Gloss. The first products were Priming Moisturizer, Balm Dotcom, Soothing Face Mist, and Perfecting Skin Tint. The products are sold online and in retail stores, including a partnership with Sephora. The line includes skincare products such as Milky Jelly Cleanser, makeup including Stretch Fluid Foundation and Lash Slick, and fragrances such as Glossier You. The company offers limited-edition products, such as Banana Pudding Balm Dotcom, created in collaboration with Magnolia Bakery. Glossier uses social media to engage with customers and gather feedback, which influences the development of new products. The brand also has a student discount program.
Danessa Myricks Beauty started out as a cosmetics company, focusing on multi-functional products for the face, eyes and lips. The company has developed products that suit different skin types and makeup styles. One of its well-known products is the Colorfix Stix, which is used for eyes, cheeks and lips. The products are sold through an online platform and retail stores.
The range includes foundations such as the Yummy Skin Serum Foundation, eyeshadow palettes such as the Pastel Dream Mini Freedom Palette, and brushes such as the Yummy Face 2.0 Teardrop Kabuki. The company offers training programs and courses for makeup artists through DMB University. Danessa Myricks Beauty also has a customer loyalty program and collaborates with makeup artists to create educational content.
NYX Professional Makeup started out as a cosmetics company, starting with lip, eye and face products. One of the most popular products is the Fat Oil Lip Drip, which has become part of the brand’s range. The products are sold through an online platform, retail stores and its own points of sale.
The range includes blushes such as Fat Cheeks Juicy Liquid Blush, mascaras, eye shadows, lipsticks and brushes. The company offers vegan products and a program for makeup artists that includes training and discounts. NYX Professional Makeup also has a merchandising line, including clothing and accessories such as the Lip Gloss Pouch. The brand uses a virtual service to test products online.
The beauty industry offers a wide range of brands, each with its own unique features and range. These brands create products ranging from makeup to skin and hair care, which are available in stores, online or through distributors. This allows everyone to choose what is right for them, whether for everyday care or for special occasions.
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