Popular cosmetics brands: tested by time and people

Cosmetics are not just a jar of cream or a bottle of serum. It is a choice of trust. We discover something new, test it on ourselves, observe – and over time, among all this diversity, only those brands that really work remain.

This article is not another list for the sake of a list. We have collected the most popular brands that have become part of the daily beauty ritual of thousands of women. For some, they are associated with the first noticeable change in facial tone, for others, with the feeling that the skin is “finally breathing”. Everyone has their own story. But all these stories have one thing in common: effectiveness, quality and the same “wow” effect after a few days of use.

We create cosmetics that combine science and skin care. Our formula is not just ingredients, but a whole approach: we work with exosomes, components that stimulate natural cell renewal. There are no random products in our line – each product complements the other and helps the skin gradually regain a healthy look, comfort and hydration.

We do not promise instant miracles, but rely on the feedback of those who are already with us. They talk about noticeable changes in a few weeks: the skin is smoothed, the feeling of tightness disappears, there is less irritation. And for us, this is the most important thing – to know that our products have become part of a daily ritual that works gently but consistently.

Key features:

• Formulas with exosomes in different concentrations
• Step-by-step care: serums, creams, cleansing
  Maintaining hydrobalance, regeneration, strengthening the barrier
• Minimalist approach to composition and design
• Suitable for sensitive and reactive skin

Contact information:

• Website: deliq.skin
• E-mail: info@dev.deliq.skin
• LinkedIn: www.linkedin.com/company/deliq-skincare
• Instagram: www.instagram.com/deliq.skincare
• Address: Kharkiv, Nauky Avenue, 45/3, building 2, Aimee Beauty Clinic
• Phone: +380 (73) 833 25 92

They work in the field of dermatocosmetics with special attention to sensitive skin. The products of this brand are developed with the participation of dermatologists and tested on different skin types, including very sensitive. The main idea is to provide safe care without unnecessary components that can cause allergies or irritation. In their range, they offer solutions for various problems, from dryness to acne and hyperpigmentation, as well as special products to support the skin after treatments.
Through cooperation with doctors and the use of proven technologies, they try to maintain the stability of formulas and long-term effectiveness of products. Special attention is paid to the skin microbiome and the safety of each component, maintaining a minimum amount of preservatives. This allows them to create products that are well tolerated even by the most demanding skin.

Key features:

• Developed in collaboration with dermatologists
• Tested on sensitive, problematic and allergic skin
• Focus on minimal ingredients with effective concentrations
• Taking into account the impact on the skin microbiome
• Products for a wide range of skin needs, including aftercare

Contact information:

• Website: www.laroche-posay.ua
• Facebook: www.facebook.com/LaRochePosayUkraine
• Instagram: www.instagram.com/larocheposay
• Phone: 0-800-508-808

CeraVe focuses on creating skin care products that are developed in collaboration with dermatologists. The brand emphasizes supporting a healthy skin barrier by using key ingredients like ceramides, which help restore and strengthen the skin’s natural defenses. The products are suitable for a variety of skin types, including sensitive skin, and aim to provide effective cleansing, hydration, and care without unnecessary ingredients.
CeraVe offers a wide range of products – from cleansers to moisturizers and patches for problem skin. The brand strives to make its products as clear and easy to use as possible, so the ingredients are often free of fragrances and other potential irritants. The products are tested on different skin types to ensure comfortable use and long-lasting effect.

Key Features:

• Developed in collaboration with dermatologists
• Focused on restoring the skin barrier
• Uses a ceramide formula
• Suitable for various skin types, including sensitive
• Free of fragrances and potential irritants

Contact Information:

• Website: www.cerave.com
• Facebook: www.facebook.com/ceraveusa
• Twitter: x.com/cerave
• Instagram: www.instagram.com/cerave

The Ordinary is known for its simplicity in its approach to skincare. They offer a wide range of products with clear formulas that focus on specific skin concerns. The company strives to make effective care accessible and understandable, avoiding complex combinations of ingredients and unnecessary additives. The Ordinary products are suitable for different skin types and often contain one or two active ingredients that work to improve texture, moisturize or reduce wrinkles.
The Ordinary is noted for its attention to a scientific approach without unnecessary complications in the composition. They support the principle of transparency in ingredients and allow everyone to choose a product according to their individual needs. This creates trust with consumers who value precision and effectiveness in care. The company also emphasizes its commitment to ethics, including the absence of animal testing and the use of vegan formulas.

Key Features:

• Clear, simple formulas with active ingredients
• Targeting specific skin concerns
• Transparency in product ingredients
• Vegan and cruelty-free formulas
• Science-based approach

Contact Information:

• Website: theordinary.com
• Facebook: www.facebook.com/theordinary
• Instagram: www.instagram.com/theordinary
• Phone: +1-800-513-6088

Vichy specializes in skincare products that are designed with sensitive and problematic skin in mind. They use unique formulas with thermal spring water, which they say has soothing properties and helps restore the skin’s natural balance. The brand aims to make skincare simple yet effective, focusing on combining science and natural ingredients.
Vichy’s products cover a wide range of products from cleansers to moisturizers and specialty treatments. They often emphasize the safety and tolerability of their formulas, which aim to support healthy skin even in cases of increased sensitivity or problems. This approach promotes long-term use of their cosmetics by people with different needs.

Key features:

• Inclusion of thermal water in formulas
• Focus on sensitive and problematic skin
• A comprehensive approach to care (cleansing, moisturizing, treating)
• Increased attention to product safety and tolerability
• Combination of scientific research and natural ingredients

Contact information:

• Website: www.vichy.ua
• Facebook: www.facebook.com/VichyUkraine
• Instagram: www.instagram.com/vichylaboratoires
• Phone: 0-800-500-085

Bioderma offers a wide range of dermocosmetics that are focused on supporting the skin’s natural processes. They use active ingredients that are natural to the skin in their formulas, which improves their compatibility and reduces the risk of irritation. The company pays attention to ensuring that its products help restore the skin barrier and normalize skin functions, which makes its products suitable for different skin types, including sensitive skin.
The range includes moisturizing, healing, cleansing products, as well as special lines for children, dry, problematic and sensitive skin. This approach ensures comprehensive care that can be adapted to individual needs. Bioderma products are widely recommended by dermatologists, which underlines their long-term use in professional environments.

Key features:

• Use of natural skin active ingredients
• Focus on restoring the skin’s natural balance
• Variety of lines for different skin types and age groups
• Products for skin support and healing
• Widely used in dermatology

Contact information:

• Website: bioderma.com.ua
• Phone: (068) 701-12-60

Drunk Elephant was created with the idea of simplifying skincare as much as possible, removing ingredients from formulas that can cause irritation or have questionable benefits. They focus on using active ingredients that are easily absorbed by the skin and avoid the so-called “suspect six” – ingredients that are considered undesirable in skincare. This approach allows people who use their products to gradually improve the condition of their skin without unnecessary burden.
The brand has a wide range of products – from moisturizers to serums and products with SPF. Their formulas often contain peptides, vitamin C and hyaluronic acid, which allows for comprehensive support of skin health. Interestingly, the brand positions itself as the answer to complex beauty products, offering simple yet effective solutions that are easy to introduce into any skincare regimen.

Key Features:

• No Potentially Irritating Ingredients (the “Suspicious Six”)
• Uses Skin-Friendly Actives
• A Range of Moisturizers, Serums and Sunscreens
• Formulas with Peptides, Vitamin C, Hyaluronic Acid
• Prioritizes Simplicity and Biocompatibility in Care

Contact Information:

• Website: www.drunkelephant.com
• Email: info@drunkelephant.com
• Facebook: www.facebook.com/
• DrunkElephantSkinCare
• Twitter: x.com/mydrunkelephant
• Instagram: www.instagram.com/drunkelephant
• Phone: 1-800-604-1795

Paula’s Choice is one of those brands that you really trust, because they don’t play magic, but work honestly: everything is based on science, not on beautiful promises. They have a very simple approach – to make products that really work and are not harmful. No fragrances, nothing superfluous, only what the skin needs. And what’s cool is that they explain what works and why – without this, it’s easy to get confused in tons of information these days.
They have a lot of everything: gentle peels, moisturizers with SPF, serums with antioxidants – everything you need to put together your care. And at the same time, the recipes are as simple as possible – without this “something worked on something”, where you won’t understand what exactly. And they also really try to do everything environmentally – not just for the sake of it, but with understanding. It’s nice – you use something cool and at the same time don’t harm the planet.

Key Features:

• Scientific approach to product development
• Fragrance-free and irritant-free
• Products for a variety of skin types and conditions
• Educational support and care explanations
• Focus on simplicity and effectiveness of formulas
• Responsible for sustainability

Contact Information:

• Website: www.paulaschoice.com
• Facebook: www.facebook.com/PaulasChoice.Inc
• Twitter: x.com/paulaschoice
• Instagram: www.instagram.com/paulaschoice
• Phone: 1.800.831.4088

Clinique is the brand that always seems to be a “reliable friend” in the world of skin care. They don’t chase after trendy ingredients or big promises, but simply make honest cosmetics that are suitable for different skin types. It’s especially cool that their fragrance-free products are a real salvation for those with sensitive skin or who react quickly to something new. Their general philosophy is: care should be personal, so the lines include everything from adolescence to care for 40+.
What’s more, Clinique seems to “collect” a basic set: cleansing, moisturizing, SPF, maintaining a healthy skin appearance. Without unnecessary pathos, simple and understandable. The products are created according to the advice of dermatologists, so everything is thought out to the smallest detail. Plus, everything really fits into your daily routine: you don’t have to invent anything, just take it and use it. They are exactly about that balance, when modern technologies don’t repel, but on the contrary – they make life a little easier.

Key features:

• Fragrance-free products
• Targeted for different skin types and age groups
• Collaboration with dermatologists in formula development
• Wide selection of basic care products
• Products that are easy to integrate into daily care
• Attention to safety and tolerability of products

Contact information:

• Website: www.clinique.com
• Facebook: www.facebook.com/cliniqueUS
• Instagram: www.instagram.com/Clinique
• Phone: 1-800-419-4041

Estée Lauder is known as a brand that combines scientific research in the field of skin care and cosmetics, focusing on the long-term effect of its products. They pay a lot of attention to the study of skin repair processes, especially during sleep, and strive to create products that support the skin’s natural mechanisms. The brand’s products cover a wide range of needs, from anti-aging products to skin care for different types, offering balanced formulas that can be combined in a daily routine.
In their work, they rely on proven technologies and clinical research, which allows them to regularly update their product lines in accordance with new discoveries in dermatology. Estée Lauder also pays attention to ensuring that their products are convenient to use and meet modern quality standards, while remaining accessible to different consumer groups.

Key Features:

• Uses science-based formulas
• Focuses on skin repair, especially while you sleep
• Products for a wide range of needs and skin types
• Clinically tested to prove effectiveness
• Convenient for daily use
• Meets modern quality standards

Contact Information:

• Website: www.esteelauder.com
• Facebook: www.facebook.com/EsteeLauder
• Instagram: www.instagram.com/esteelauder
• Phone: 1.877.311.3883

SkinCeuticals focuses on a scientific approach to skincare, collaborating with medical experts and applying innovation to create products that support skin health. They emphasize a combination of antioxidants and sunscreens to help protect skin from environmental aggressors and slow the aging process. Their range includes serums, moisturizers and specialized products for various skin concerns, allowing them to tailor their care to individual needs.
The company also offers professional advice and support in choosing products based on an in-depth analysis of skin type and condition. An important element of their work is to support the effectiveness of products with clinical research and a commitment to sustainable development. Interaction with leading doctors allows them to constantly update their cosmetic lines in accordance with the latest scientific discoveries.

Key Features:

• Scientific approach and collaboration with doctors
• Focus on antioxidants and sun protection
• Products for different needs and skin types
• Clinically proven effectiveness
• Individual consultations for product selection
• Commitment to sustainable development and product quality

Contact information:

• Website: www.skinceuticals.com
• Facebook: www.facebook.com/SkinCeuticals
• Twitter: x.com/SkinCeuticals
• Instagram: www.instagram.com/skinceuticals
• Phone: 1-800-771-9489

Eucerin has a long history of combining experience and scientific discovery in creating skin care products that focus on improving the condition and health of your skin. They focus on the quality of their ingredients and rigorous testing to ensure their products meet the needs of different skin types, especially sensitive or problematic skin. The brand works closely with dermatologists to continuously improve formulas based on current research.
Their mission is to create products that help people feel comfortable and confident in their own skin. They offer a wide range of products that are suitable for different age groups and skin types, with a focus on safety and long-term effectiveness. This is one of the brands that has stood the test of time and is supported by both professionals and consumers.

Key features:

• Cooperation with dermatologists
• Products for sensitive and problematic skin
• Focus on the quality and safety of ingredients
• Thorough testing of cosmetics
• Assortment for different age groups
• Long-term support of skin health

Contact information:

• Website: www.ua.eucerin.ua
• Facebook: www.facebook.com/EucerinUkraine
• Instagram: www.instagram.com/eucerin_ukraine

Kiehl’s has a long history, starting in 1851 as a New York City pharmacy. They balance tradition with modernity, constantly innovating their formulas. Their approach is centered around different skin types and individual needs, without overcomplicating ingredients. The brand maintains simplicity and effectiveness, avoiding parabens and unnecessary additives, which are often appreciated by people who want to take care of their skin without unnecessary risks.
Their products are known for combining trusted ingredients with modern technology. Kiehl’s also offers expert consultations to help you create personalized routines, reflecting their commitment to a deeper understanding of their customers’ needs. Importantly, the brand adheres to sustainable principles and is gradually moving towards eco-friendly packaging, which is once again becoming an important topic among consumers.

Key Features:

• Based on years of tradition and experience
• Formulas without parabens and harmful additives
• Products for different skin types
• Individual consultations with specialists
• Gradual transition to sustainable packaging
• Simplicity and effectiveness in the composition of products

Contact information:

• Website: www.kiehls.com
• Facebook: www.facebook.com/KiehlsUS
• Twitter: x.com/kiehls
• Instagram: www.instagram.com/kiehls
• Phone: 1-800-543-4572

The Inkey List focuses on creating simple and affordable skincare products that have clear and simple formulas. They strive to make it easy for users to navigate the ingredients without using complex or excessive combinations. Their products often focus on solving specific skin concerns, with a minimalist approach and without unnecessary additives.
The company constantly updates its range, taking into account customer feedback and industry trends, to keep its products relevant. They are also known for offering affordable prices, making their products accessible to a wide range of consumers who want quality, yet simple care.

Key features:

• Minimalistic composition
• Focus on specific skin needs
• Ease of understanding ingredients
• Regular product updates
• Reasonable prices, accessible to many

Contact information:

• Website: uk.theinkeylist.com
• Facebook: www.facebook.com/theinkeylist
• Twitter: x.com/theinkeylist
• LinkedIn: www.linkedin.com/company/be-for-beauty
• Instagram: www.instagram.com/theinkeylist

When choosing cosmetics, you want it to not just sound beautiful on the packaging, but to actually work and be time-tested. After all, there are brands that have been on the market for a long time, and their success is not just marketing, but the trust of people who use them. They do not promise instant miracles, but offer a systematic approach and formulas that have proven their effectiveness for years for different skin types.

Each brand has its own history and style, but they all have one thing in common – the desire to make care simple and understandable, and the result – real and noticeable. So when choosing cosmetics, you should not chase trends or bright advertising, but it is better to trust those who have been on the market for a long time and have real reviews. This way it is easier to find your reliable products that will support your skin every day without unnecessary doubts.